Prime Highlights:

• Dorothy Kilroy, CCO of Oura, leads the company through a period of rapid expansion, with young females emerging as the fastest-growing user group for its smart rings.
• Kilroy emphasizes Oura’s focus on preventive health and wellness, positioning it as a health platform designed to support mental health, stress management, and early detection of health issues.

Key Facts:

• Oura has doubled its revenue over the past year and aims to do so again, with retention rates exceeding 80% at the 12-month mark, far above industry norms.
• The company has introduced women-specific features like cycle tracking, fertility insights, and perimenopause monitoring, responding to increasing demand for personalized health solutions.

Background

Dorothy Kinroy, the Chief Commercial Officer of Finnish health technology company Oura, is leading the firm through a time of accelerated expansion where young females are becoming the quickest expanding category of users of its smart rings. At the Elevate conference in Toronto, Kilroy pointed out that the emphasis the company places on preventive health and wellness appeals especially to this group.

Kilroy, who joined Oura three years ago after eight years at Airbnb, has emphasized a strategic approach: serving core users while expanding organically. “We’re not a fitness tracker only. We’re a health platform focused on preventing burnout and supporting early detection of health issues,” she said.

While celebrities and tech executives wear Oura rings, the growth comes from everyday users, especially women focused on mental health, stress management, and overall wellness. Oura has built features such as cycle tracking, fertility insights, perimenopause monitoring, and pregnancy support, which represent the leadership of Kilroy to address the needs of women in terms of their health.

The company has doubled revenue over the past year and aims to double it again, with retention rates in the high 80s at the 12-month mark, far above industry norms. Kilroy believes users find value in tracking their sleep, metabolic health, and stress.

Kilroy also navigates competition from rivals such as Whoop and Ultrahuman, focusing on maintaining Oura’s leadership rather than chasing every market segment. “Our members are getting real value from the product and are happy to continue to pay,” she said.

Under Kilroy’s guidance, Oura demonstrates how female tech leaders can combine strategic focus, innovation, and user-centric design to drive business growth while supporting women’s health and wellness.